Every revered brand in the world, regardless of the industry it is in, has several strengths at the crux of its popularity. Branding, marketing and promotions cannot sustain the fame of a brand that does not deliver on its promises.
Wrangler, formerly known as Hudson Overall Company, was founded in 1904 by C. C. Hudson. Its parent company was called VF Corporation, which was founded in 1899. The company based at Greensboro in North Carolina has a worldwide presence and is one of the market leaders in jeans, shorts, shirts and eye glasses among others. The American clothing brand specialising in jeans and workwear has stood the test of time and it has emerged stronger with every major transformation. So what is it that has made men’s Wrangler jeans a bestseller for over a century now? Continue reading “The Outstanding Attributes of Men’s Wrangler Jeans”